Fanshawe College typography campaign.
Fanshawe is a one of the largest colleges in Ontario, Canada. Home to 17,000+ full time and 25,000+ part time students.
Admission Offer:
When a student gets accepted into the college, they receive an informational brochure on why they should choose to attend Fanshawe.
To express the context of the message the typography creates movement and excitement. The design transitions from raw & wild to refined & polished.
Graphic for college offer package.
Accepted Offer:
When a student accepts their offer to Fanshawe, they receive a second informational brochure with key dates and information they need to know to move forward.
The design elements remain similar to the first piece to keep consistently within the campaign. To portray the meaning of this message, the movement of the text creates the feeling of being pulled into the experience.
Graphic for offer accepted package.