Brand Identity for Infinitas Coaching.
Infinitas Coaching specializes in life coaching and helping you become your best self. The idea behind this logo is 'taking flight'. The hummingbird stands for energy, vitality and renewal. Seen soaring high, the trail of the bird is in the shape of the infinity symbol which represents unboundedness.
A flower watermark is created using repeated infinity symbols. The flower being a source of energy for the bird represents the coaching being an energy source for the customer.
