HRPA Grand Valley hold a bi-annual conference that focuses on a different theme year-to-year. The brief for this project focused on a theme of strength.
In order to represent this, the imagery of super heros was used as every hero has unique strengths just like every member of the HR community. To reflect this, the invite for the event was shaped into a hero crest and unfolded to reveal all the event details.
The unique shape and fold captured attention.
The conference theme was included in comic style fonts. Bold visuals using primary colours created a vibrant look.
